The idea is simple: take a distinct photographic vision and allow it to blow up the conventions of the typical fashion magaine. In Magnum Photos Fashion Magazine, one photographer shoots everything between the covers: not just the spreads but the ads as well. The result is a pop-culture exploration that puts a humorous and high-concept spin on the glossy, fragrant-filled publications that clutter the newsstands.

Bruce Gilden romps likes a bull inside a china shop, pouring his irreverent attitude and his love of eccentric characters into a seven-part magazine that explores the sins of fashion.